IN THE
BEGINNING...

Typically with any start-up company the concept is created, the plan is executed, and the name is established. Sack Boys took the process and turned it completely upside down.

It all started with the name.

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My son's name is Isaac. My brother's name is John. John is the type of funcle who finds joy in poking-fun. That's completely fine in our family. Why? Well because his antics are entertaining and shatters the monotony. Family dinners are often times centered around John's gift of humor and wit. Whether it be throwing a ball in the general direction of someone's nuts, pointing out the progression of someone's receding hairline, or slamming the godawful outfit someone thought they could pull-off, John is always there to dance on the border of comedic excellence and Mean Girls undertones.

But this is John. EVERYBODY loves John.

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On this particular night John was on fire. Zingers left and right, up and down, the kid could get a crowd of nuns to laugh at and engage with his jokes. As the night was winding down, and John was taking turns picking on his last niece and nephew, Isaac timidly walks past John, smiling, waiting for a noogie or wedgie of some sorts. Then, it happened. Without hesitation John looks at Isaac and says, "What's Up Saac Boy?"

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At that moment, Saac Boy echoed in my head, for days, weeks, months. What a beautifully crafted nickname for my child. How could this bit of genius be transformed into a lasting legacy? With my background in graphic design, love for all things unique, and desire to make tote bags that dudes would carry in a grocery store or neighborhood gym...

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Sack Boys was Born.

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